Theoretical and practical knowledge on issues related to the field.

An ability to use knowledge of mathematics and statistics in their field.

Basic knowledge in business, economics, accounting and law.

An ability to use the information resources and research techniques necessary for the solution of marketing problems.

Ability to follow and interpret changing consumer behavior models and purchasing decision processes.

Ability to follow current and global marketing trends and approaches.

Knowledge of marketing and customer relations and ability to apply this knowledge in their own field.

Ability to communicate effectively in Turkish, both orally and in writing, the ability to use a foreign language at least at the level of A2 of the European Language Portfolio.

Ability to follow national and international developments related to the field and easily adapt to the innovations required by the developments by adhering to professional ethical rules.

Ability to work effectively and work individually in disciplinary and multidisciplinary teams.

Awareness of the necessity of lifelong learning, access to information, ability to follow developments in science and technology, and the ability to constantly renew itself.

Awareness of the universality of social rights, environmental protection, cultural values, occupational health and safety.